Why should you be concerned about data privacy?
In today’s cyber world, data is everything. For both legitimate business and illegal activity, the volume and quality of data can determine success or failure. Data collection tools are rampant throughout cyber space. In some cases, the needs of the users are well-served, such as Amazon logging user clicks and interests to improve the shopping experience. However, data misuse often occurs. During the recent scrutiny of Facebook, it was revealed that a seemingly benign game app collected data that was possibly sold and used to influence the 2016 US Presidential election. The questions raised to Mr. Zuckerberg were clear: Are the privacy rights of users pushed aside for the sake of marketing, profit, or political gain? What can be done to control the nefarious use of data gathered through social media or other cyber utilities? Do users clearly understand the privacy risks of using online services?
If you are concerned with the preservation of your data privacy and confidentiality, you should read the privacy policies of your online service providers. Clearly defining these policies is a good step by the service operators and a bar for consumers to measure their success. Another way to look at the question may be: “If I don’t like how my data is managed, will I change my data-sharing habits?” How would you answer this question?
If you have questions or would like more information, please contact Norm DuBow at firstname.lastname@example.org or 844.4WINDES (844.494.6337).